Review our primary services below, and click to learn more!
Magazine production and related ancillary services are our core strengths. From planning through prepress, production, digital solutions, and even global distribution of your magazine, we have you covered, regardless of your type of magazine.
Whether you are launching a new magazine or have an established one, we can help solve your needs, easily and competitively. We have all of the capabilities and resources of the larger printers, with none of the headaches or red-tape.
From planning through prepress and production, and hitting your in-home or in-warehouse dates, we have you covered. Whether you are launching your first direct mail piece or catalog or are an established brand with more complex needs, we can help offer both solid traditional print solutions, we can also offer hybrid solutions, competitively and on-time!
When your printer tells you in June or July that they do not have press time in the fall, we can help!
While we may already produce your magazine, catalog, or book...we can help you with so much more! Whether you have needs and challenges with your marketing materials, direct mail, digital solutions, a product box, packaging, poster, a mailer, newsletter, video, your website, or signage, we have you covered...all here locally in Wisconsin.
Simple, competitive solutions that are always, on-time and on budget.
Books can mean many things to different people but we understand all of them. Whether it is a 50 copy self-published book, a longer run cookbook, a comic book or coloring book, an artist’s showcase project, or a classic high-end coffee table book, we have the solutions to meet your needs.
Chances are we have produced it before and know how to get it done for you and your team the best way possible.
Whether you are a Chamber of Commerce, a CVB, or a City and Regional Publisher, travel guides are a specialty of ours and we can make it all happen, easily. Whether it is just the printing of your guide and map OR print + digital brand extension solutions, we have the capabilities and experience to help you reach your audience and grow your area of focus.
We are set up to effectively handle your project with more custom solutions, and fewer headaches than working the larger printers. We have all the capabilities from planning through digital and custom distribution solutions and none of the red-tape of working with the larger printers on one or two times a year projects. Working in tourism is your business and a specialty area of ours!
We specialize in taking your print content and extending your brand through digital. While some think a flipbook or print replica is enough, with the constant growth of mobile, we have the solutions to help. It’s time to engage and learn more about what your already created print files can do for you with the extension of your brand.
Whether we print your work or not, we have best-of-class ideas and solutions to help you locally and globally with the distribution of your product and content, today!
Do you need new revenue ideas? Maybe you need guidance with digital brand extension? Do you have a product launch and need some prototypes and price modeling for budgeting? Maybe you need help with choosing papers or the best distribution model? Are you considering going out to multiple printers with a professional RFP for the printing of all of your work? If we can engage in that process early, we can minimize problems later by helping you choose the right supplier for your project.
We can be your trusted resource and advocate to simplify the entire process for you, all the way through contracts and contract negotiation. We are specialists in developing the scope and spec of projects along with setting up the RFP process correctly to always assure a solid “apples to apples” comparison. From there, we can make recommendations for the best solutions to your ongoing print, digital, and distribution needs and whether a contract makes sense for you. Let’s talk soon about how we can help!
Frequently Asked Questions
What is the right timing to involve my printer?
The earlier the better as there are design, size, timing, paper and other factors that can impact both the cost and final look, material choices, feel and overall quality for a printed product. Our goal is to always end up with the best end product and being involved early on, always helps.
How do I get better quality?
The best quality outcome is best achieved when we are months in front of a project, not weeks to allow for better planning, materials and service. Help us, help you!
How do I find someone that can make a new product launch or rebrand easier?
This is one of our strengths, please let us know more about your plans and we will engage early to make this process as simple as possible and allow for the best possible outcome. Our smaller, family owned partner base allows for the best service and solution mix possible.
With so many printers out there, who are the potential suppliers for my work?
The key is finding the best fit for the project, our goal is always hitting the sweet spots of our partner and if we can’t do that, we will be candid and refer you somewhere that is a better fit. While we offer many solutions, we know what does not fit well and will never force a project.
Is great service, good pricing and the best quality possible?
Possibly, but in general, picking two is a much more realistic approach. To clarify, if you are looking for the best price, the best quality simply isn’t possible. If you are looking for the best quality, the best service and schedule may not be possible due to slowing things down and taking all the steps needed to impact quality...these additional steps will also impact costs. This is a worthwhile discussion to have and understand. Understanding this concept will always lead to higher overall satisfaction with your print and digital provider.
With all the consolidation and supply chain issues, how do I navigate the current landscape? Would a contract help me through these tough times?
During 2020 and then into 2021, we have seen the most change and issues with supplier options and the supply chain in general. While there are many factors that created this situation, the solutions moving forward are fairly simple. We are open to this discussion as it pertains to your work at any time, every situation is different but some basic principles apply to most.
How can video play into my overall brand and how do I navigate those waters?
With the overload of content now available, standing out from your competition is critical, now more than ever. If we look at the way most consume content now, video is a big piece of that overall content pie. Whether it’s user generated, talking heads format or professionally done video creation, it needs to be considered and planned by any content provider now. Video is important, but not without a well thought out strategy that allows you to deliver content wherever, whenever and however the consumer wants to consume that content. We have solutions to address this overall content pie and would be happy to engage to best address your needs.
What are all of my distribution options?
The key is to start by thinking about how, when and where you want to touch the consumer of your content. From there, we can develop the most effective distribution solution to deliver your content, wherever, whenever and however the consumer wants to consume it, whether it be local, nationwide or globally. That typically includes not only print, but also your digital formats. Let’s discuss your current and future needs and goals.
What is an SIP? What is a MOOK?
SIP’s are Special Interest Publications, typically a one-time production. They are growing in popularity as the busy world we live in, our other digital options and our limited time to consume content dictates less general interest and deeper dives into more specific content.
What is a MOOK? Well, they are somewhere between a magazine and a book, and so m(agazine) + (b)ook = mook. They often have their own shelves in Japanese book stores, and even in convenience stores. Their content and qualities tend to be somewhere between a normal magazine or book. In short, they often look and feel like a magazine with content that is a little more in-depth. (For more info...see source: japankuru.com)
Who can I go to for my social media, display media and website?
We would need to discuss your needs in relation to our capabilities. While we can solve some of these needs very effectively with our existing partners, depending on your specific needs, we may need to refer you to best meet your needs. In short, we can guide you very effectively.
I do not want to have to hire an attorney to understand a print contract, how do I best understand them and how would one make sense for our situation?
Whether we produce your work or not, we can most likely help you and your team with this. We have spent decades reviewing print contracts and understand the need, as well as how to make them the most effective for both parties. We offer consultation and contract negotiation and services as part of our consulting services. 2021 has been a year that offers the best glimpse as to why contracts make sense for both the publisher or direct mailer as well as the printer. This topic can be overwhelming for anyone but our decades of experience in this area can certainly help you with this process and simplify this topic for you and your team.
How do I find the best designers, writers and circulation folks?
Our years in the business have allowed for relationships in all of these areas. We can most likely refer you to a good source, once we best understand your needs.
Where can I find the best industry news?
While a google, bing, msn or yahoo search will yield thousands of results, we can help get you the news and information you need. You can follow us on LinkedIn, Twitter or go to our Industry Resources Page on this website to start. Should you need additional info, we can certainly guide you.
How do I figure out packaging design and solutions?
Depending on your needs, we have strong short to medium run packaging design and solution capabilities, let’s discuss. Whether it is spirits packaging, product cartons, book set boxes or other packaging needs, let’s discuss.
What associations or ongoing education should I get involved with in the industry?
Please go to our section on this website for Industry Resources or reach out and we are happy to help.
How can I get into a printing plant to learn?
Just reach out and we are happy to discuss how to make that happen!
Let’s Get Started!
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